Ratio de click through

Ratio de click through
El ratio de click through o CTR es un indicador para medir la eficacia de una campaña de publicidad online. El CTR se obtiene dividiendo el número de impresiones mostradas de una pieza publicitaria -banner- entre el número de usuarios que clicaron en ella, expresado en tanto por ciento.

Enciclopedia Universal. 2012.

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